Halloween Candy Sales 2025. Halloween candy accounted for 7.38% of 2023 nationwide candy sales. Halloween candy sales volume is expected to fall nearly 4% this year vs.

The national retail federation’s annual halloween consumer survey conducted by prosper insights & analytics revealed that total halloween spending in 2024 is expected to reach $11.6. Spending on candy could reach $3.6 billion while shoppers will shell out $3.9 billion on decorations, maintaining a festive trend that became popular during the pandemic, nrf’s research found.